Scottish Apprenticeship Week 4 to 8 March
Scottish Apprenticeship Week (SAW) is a nationwide celebration of apprenticeships. It's a time when everyone can promote the benefits of work-based learning to people, employers and Scotland.
SAW 2024 aims to shine a spotlight on the benefits that work-based learning brings to:
- people of all ages and backgrounds
- employers of all sizes
- Scotland’s economy
Apprenticeships create the skills every generation needs, and every employer wants. SAW 2024 will highlight that apprenticeships give people high-quality opportunities, supporting them to achieve their full potential.
Centre for Workforce Supply (CWS) / NHS Scotland Coordinated Campaign Objectives
- to raise awareness of the apprenticeship opportunities across the whole of NHS to the audience of all ages
- showcase NHS apprentice stories, promoting this pathway into the NHS
- support people on their career journey with information and requirements
CWS Digital Campaign
The Centre for Workforce Supply marketing team will coordinate this campaign across digital channels. This includes:
- teaser content ahead of SAW to engage the audience
- communicate key messages relating to NHS apprenticeship routes
- develop and coordinate an NHS Scotland look and feel – complimenting Apprenticeship.scot while differentiating NHS Scotland activity
- share content strategically on Twitter LinkedIn and Instagram
- coordinate apprenticeship participation – including the promotion of those participating in Developing the Young Workforce (DYW) Live
Join the campaign
- Engage with the NHS Scotland Careers digital channels (owned by CWS) where the SAW activity will take place. The channels to look at are:
Please tag these accounts in your activity to highlight the content for further sharing.
Contact: jennifer.mccolgan@nhs.scot
March, 05 2024