A social media milestone for NMAHP
In October 2022, the Nursing, Midwifery and Allied Health Professions’ (NMAHP) Twitter account hit 10,000 followers.
Through the account, NMAHP connect and communicate not only with NMAHPs across Scotland but also with other professionals, individuals and organisations in the health and care sector.
Our follower count by itself is a great measure of influence and we have watched it grow month-on-month since 2017. We continue to look at ways to increase our audience and reach. We support Tweet plans around social media events such as #AHPsDay when the account was trending.
David Wylie, Associate Director, said:
"This is a success story for an account that launched just over five years ago and is managed by a group of enthusiasts who run the social media over and above their daily duties.
"We recognise that social media plays a key role in health and care education and the aim of the NMAHP Twitter was always to increase awareness of the directorate and its work."
We have also grown the account’s social authority score. This is a score given to Twitter users based on their engagement with other users. Metrics such as the number of followers, @replies and re-Tweets are used to build this score and - although it’s not perfect - it can offer a good indication of how influential a user is.
The @NESnmahp account’s current score is 57 (which has increased from 48 in 2019). Considering the account's ‘group-management-by-enthusiasts' model rather than dedicated communication experts, this is an extremely strong score.
What next?
We have a short life working group currently looking at how we can improve the account’s reach as we move in forward.
May, 30 2023