Module 1 : Necessary Knowledge Needed to Run a Pharmacy Smoking Cessation Service.
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You Try It - Motivational Interviewing

Listen to both these clips and identify which best demonstrates good motivational interviewing.
(As this page contains video content, it may take a few moments for both videos to load onscreen).

Which scenario do you think is more likely to help the customer in a quit attempt. Please explain your reasons why.

Type your response in the box provided below, then click Submit.

Compare your answer with our response.

You answered:

In the first scenario, the pharmacist:
  • Is more likely to help the customer in their quit attempt.

In the second scenario, the pharmacist:
  • Doesn�t readily give information to the individual � they have to stop and ask for more information.
  • Is very direct and authoritarian and doesn�t seem to understand the concept of empathy.
  • Looks bored and distracted, doesn�t maintain eye contact when the person is speaking.
  • Is not actively listening, frequently interrupting to bombard the customer with solutions rather than trying to form a partnership.
  • Does not demonstrate empathy, due to a lack of positive non-verbal reactions.
  • Looks disorganised, not knowing where to find suitable leaflets and products.
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